Specialised Welding and contracting company

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This customer received 232 logo designs from 82 designers. They chose this logo design from A S design @ as the winning design.
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Logo Design Brief
Hi we are after a logo for our Welding company.
After a logo, the company is called
SHORELINE Specialised Welding
If you have any completely different ideas other then the brief below.. would love to see them...
We want it to be minimalistic, modern, masculine and bold while still looking like it will fit with the construction/mining industry.
Also like a more straight font then curved/rounded.
We do not like over the top, busy or outdated logos.
Colours we like are Black, white , Grey/Steel/metal looking colour as we are mostly working with metal.
Also for some colour would be cool to have maybe a splash of turquoise or blue in somewhere.
Would like to see some different colour combinations.
open to suggestions of capitals or lower case
Like the idea of having "SL" in a circle, square or something but open to other options.
The company name is 'Shoreline Specialised Welding Services" We thinking the logo should be "SL" with SHORELINE written next to/below it, but open to suggestions.
The business is a specialised welding company that provides top quality work and we are targeting big corporate companies to win large scale projects and provide quality tradesman for contracts.
Our clients will mostly be middle age men so as stated above we would like our logo to be quite masculine, bold and simple.
We want to come across modern, fresh and professional to our clients.
I will attach some samples of ideas we like.
Ideas are below
SL SHORELINE
SL shoreline
SL shoreline
Specialised Welding Services
Target Market(s)
Middle age men
Industry/Entity Type
It Company
Logo Text
SL SHORELINE specialised welding
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
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