• US$150

• 55 designs

• 12 designers

---

Logo Design Brief

What We Want
New Brand Name and Corresponding Logo/Design for a family of Collegiate Apparel, Souvenirs and Gift Products. This product line will be focused on "better quality at an economical price" AND the brand must be universal in nature because it will be used on all of these types of products:
• Clothing—t-shirts, sweatshirts, hoodies, pants
• Apparel Accessories—gloves, mittens, scarves, belts, socks, footwear
• Hats and Headwear—knit caps, beanies, sports caps
• Bags and Backpacks
• Keychains and Lanyards/ID Holders
• Drinkware—plastic, metal, glass
• Gifts—executive, souvenirs, etc.

Please Note:
The name and logo/design must be original (not currently trademarked) and the design should be modern enough to attract the college/university student marketplace. The brand needs to scream quality to both campus store administrators and end user customers. From your submission, we hope to also create packaging design (blister pack, hang tag, counter and/or floor displays) that will entice campus stores to stock our branded products.

Who We Are:
indiCo (goindico.com) is a collaborative that supports self-operation of independent campus stores throughout North America. We provide participating stores with operational efficiencies, buying power and customized solutions. We believe in disrupting the status quo to lower barriers to education and student success—we want to keep more dollars on campus to benefit students.

Headquartered in Oberlin, Ohio, indiCo represents active buyers at 1,500 college stores in North America. The indiCo Global Sourcing Team purchases multiple general merchandise products from domestic and global suppliers, including school/office supplies, tech/mobile accessories, collegiate apparel and gifts. Combining high-quality products with low cost alternatives, indiCo offers the strength of purchasing as a group while serving needs at individual stores of any size.

Target Market(s)

College students, Campus Personnel

Industry/Entity Type

Retail

Logo Text

[your choice - we are looking for ideas]

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Original name for brand and corresponding logo/design
• Modern look, appealing to college age/young adults

Nice to have

• may include "by indiCo" or "from indiCo" but not absolutely necessary

---

Files

Download all files - 1.2 MB