• US$150

• 131 designs

• 53 designers

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Logo Design Brief

We need a logo for our new company, LYLI aka Like You Love It. LYLI is a personal styling and shopping experience brand that provides a service tailored for endurance athletes. Our style Pros are former or current elite and professional athletes that work with clients to build an apparel and equipment assortment personalized to fit their wants, needs, and style. The Pros' at LYLI draw upon their personal experience in sport and the marketplace to build assortments for clients that contain the latest, best apparel and equipment on the market. LYLI is a subscription service allowing clients to select the frequency of and give input on the content of the "kits" shipped to them, through direct interaction with the Pros. LYLI is an environmentally conscious, athletically minded, bad-ass member of an athlete's team aiming to enhance performance and stoke, while educating athletes everywhere about the best products in the biz. Our message to athletes: RUN, RIDE, SWIM, RACE.... Like You Love It.

I'm partial to logos that are more simple in nature, or those that make you look at them for a minute before you realize what it says or means. For example, recently there are a lot of bumper stickers that say "HE>I" and initially it looks like "HEKI" with a backwards K. But it really says "he is greater than I." Another example might be ENVE wheels, where the letters are in the logo but the lettering and artistic elements are integrated. Finally, LYLI is for women and men alike, so it should appeal to all. I've attached a few different styles of images/logo I like.

Target Market(s)

Endurance athletes, including but not limited to trail running, ultra athletes, triathlon, running, cycling, and to expand into other areas of sport.

Industry/Entity Type

Fashion

Logo Text

LYLI

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• gender neutral appeal, not overly masculine or feminine

Nice to have

• artistic elements that make the logo one that people see and ask their friends "hey, have you seen this? what does this logo mean? what is that brand?"

Should not have

• too many colors, cartoonish images

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Files

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