• US$300

• 144 designs

• 57 designers

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Logo Design Brief

We're forming a new charity focused on saving children from abusive families. The name of the organization--The Lullaby Project--suggests that, without the new organization, infants will grow up in abusive homes without ever hearing a lullaby.

We'd like a logo that suggests our role of protecting infants. At the same time, and even though the organization will work with very abusive and dysfunctional families, we'd like the logo to be positive and aspirational--not doom and gloom or depressing.

We're open to all types of logos--either a pictogram or a creative use of the words "Lullaby Project." You can (but you don't need) to use a red/white color scheme (like an ambulance or the American Red Cross), because that may communicate help or assistance.

It's *very* important to us that the logo looks like we didn't just create it ourselves on a word processor. It has to be more creative/sophisticated than we could create on our own.

Target Market(s)

Donors and government officials

Industry/Entity Type

Non-Profit

Logo Text

Lullaby Project (although we're open to logos that don't have any text and just a picture/image of children, for example)

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Two things: (1) Indicate that we're focused on protecting infants, (2) be sophisticated or abstract so that anyone who sees it will know that we didn't make the logo on our word processor.

Nice to have

• Clean, uncomplicated.

Should not have

• Something depressing, like a reference to child abuse

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Files

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