• A$150

• 134 designs

• 35 designers

---

Logo Design Brief

Your creative ideas will be the iconic logo for a new social enterprise business, "Best Home Best Life". Your logo/s will become the widely-recognised signatures of the business, used on website, business cards and more.
Keep it simple and graphic and communicate the essence clearly.
Main logo will be a simple silhouette of a house without chimney and (on main logo at least) without windows- just a door maybe. Windows may be used on sub-logos below.
A second version of the main logo will communicate 'Best Life'. Could be a version of the house, but maybe not. You might decide to put the 2 icons/logos together: a home and something signifying 'best life'.

No specific colour guidance

Then, you will enhance the basic logo and create a series of sub-logos, versions of the home logo for each of these 9 specific topics:

1. My money
2. My home
3. My secure future
4. My safety locker
5. My alerts - a red ! inside the home logo?
6.My family and friends
7. Did you know?
7.1 Need to know
7.2 Fun to know
8. Wanna go!
9. Where can I....?

Designs need to be clearly visible to older people (people without perfect vision) yet hip enough to appeal to 'millennials'. ?Emojis?

Target Market(s)

Babyboomers (Over 50's) and "Millennials" (18-35's)

Industry/Entity Type

House

Logo Text

Best Home - Best Life!

Number of Pages Required

1 page

---

Logo styles of interest

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The successful logo/s must be clean, clear, uncluttered, and immediately communicate what 'clicking' on that logo/icon will deliver. It must not infringe (someone else's) copyright. "My safety locker' icon, for example, could have a padlock inside the house. Must have global recognition: so "My money" should NOT have US $$$; it should have gold coins or similar that is not US/Canada/Australia specific

Nice to have

• Warm, secure feeling.
• Extras? 3D options?

Should not have

• My project must not infringe copyright. Please make sure you check your proposed designs with Shutterstock or similar sites.
• Should not use neon colours.
• Should not be "cutesy"