• US$150

• 304 designs

• 102 designers

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Logo Design Brief

We are a group of storytellers and filmmakers specializing in live image digital content, branded content projects and commercials. We're based in LA and come from a deep background in commercial production but are opening this new company to address the changes happening in our industry due to social media, technology and consumer behavior. The company's official name is Then and Now Media but we will be going by Then/Now (as in "that was then, this is now"). We would like a very simple, graphic logo that consists of the words Then/Now, and are interested in a clean design that would look modern, contemporary and crisp. Most of our website will consist of full bleed photographic images from the videos we have filmed and I simply want to add the logo in white on top of those images (we will of course also need the logo in a solid color to use over white as well). We have been playing around with the idea of using the "/" and the fact that the first word end with an "n" and the second word begins with an "n" and have the "/" sort of slice thru the n letters. I am attaching a couple of examples of the kind of thing I am thinking of, one is a logo made up of only initials and the second is a VERY rough version that we were playing with ourselves (one that can be greatly improved). We'd love to see some clever applications of this idea. We don't really have a preference as to whether the type needs to be upper case or lower case. And we are also not 100% married to the "n/n" idea either. Thanks!

Target Market(s)

Design savvy advertising creative directors, brand managers and brands such as telecommunication companies, sports brands, fashion brands, automobile brands.

Industry/Entity Type

Digital

Logo Text

THEN/NOW

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clarity, boldness, clean graphic lines, a modern aesthetic

Nice to have

• I listed an idea in the brief that we would like to explore but are also open to other ideas.

Should not have

• Any literal references to shooting videos, no cameras or any other symbols.

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Files

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