Logo Design Project

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This customer received 38 logo designs from 16 designers. They chose this logo design from ClassyCreatives as the winning design.
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Logo Design Brief
The current Self Leadership International logos and web sites can be found on the following links:
http://www.selfleadership.com/
http://www.selfleadership.com.sg/
http://www.andrew-bryant.com/
One option: We would like to rebrand the firm from Self-Leadership International to "SLI" - if a designer can come up with a logo that looks nice using only SLI.
Optional Tagline: Leading People to Lead People
The business:
Self Leadership International’s advisors are amongst the leading experts in their respective fields
SLI partners with:
•the leading organizations in Asia
•the minds leading those organizations into the future
SLI provides:
Accelerated learning experiences for senior executives & managers that create immediate yet sustainable results for their organizations
SLI provides:
Custom leadership solutions that:
- Align team behaviors around critical missions, even across cultures & geographies
- Encourage & support employees’ ability to innovate & create
- Maximize performance amidst periods of rapid change {i.e., support change management & create high performing teams}
- Private consultation & advisory services for the C-suite & other business leaders to support the growth of themselves or their organizations in Asia & beyond
The “look and feel”must subliminally evoke the brand’s personality, which is:
» authoritative;
» boutique, customizable, & premium;
» entrepreneurial & unconventional
» “straight talking” {e.g., “constructive realism”}
Target Market(s)
SLI partners with: •the leading organizations in Asia •the minds leading those organizations into the future SLI provides
Industry/Entity Type
Leadership
Logo Text
Option: Leading People to Lead People
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A sense of movement