A technology company like "trip advisor" that helps people find the best retirement /senior care cho
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This customer received 52 logo designs from 21 designers. They chose this logo design from BRAT STUDIO as the winning design.
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Logo Design Brief
We need a logo design for a new technology company (with byline and tag line underneath) that works with retirement and senior care providers. We help them find new customers with an online app. consumers put in their needs, answer survy and find best choices. We want to use navy blue & yellow or sea or teal green. The logo should indicate technology but be warm because it is about care & hospitality. We want to use a very simple, essential pineapple icon and hospitality (suggest technology/order by emphasising a grid pattern on pineapple icon with simple flowering top. A simplified tech version of a pineapple--tension between order and flourish
Target Market(s)
Senior living & retirement home care providers. They are marketing to mature adults and their family looking for senior living options for all kinds--active to bed bound
Industry/Entity Type
It Company
Logo Text
simple pineapple icon in a contrasting color next to a navy blue or teal/ sea green type that says LifestyleCX. Underneath Strategy, insights & tools. Underneath that the tag line: Because knowing the little things is everything..see pineapple icon inspirations to create a new icon
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have a pineapple logo that is not literal, but simple/suggestive--suggesting technology (grid pattern) & symbol of welcoming. Must have icon & name LifestyleCX plus underneath Strategy, Insights & Tools. Plus tag line underneath Because knowing the little things means everything. Nice logo font & complementary fonts. Contrasting color of pineapple icon plus logo font (navy blue or sea green or teal green) see pineapple inspriations file
Nice to have
- Colors for icon & logo font plus tag lines must be striking, professional, suggest technology & hospitality. Simple, elegant, professional, streamlined, essential. Modern & techy. Not fussy--welcoming/warm
Should not have
- Must not be old fashioned or fussy or amateursih. MUST BE Simple, elegant, techy,modern, professional but warm with strong color
- THE PINEAPPLE CANNOT BE REALISTIC> MUST BE SIMPLIFIED?ABSTRACT