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Visual Identity for a coworking facility in Canada.
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This customer received 355 logo designs from 84 designers. They chose this logo design from ASSA as the winning design.
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Logo Design Brief
We need a logo and brand identifiers: logos in full colour, black and white, reverse, a word mark (with same as logo).
We would also like a full identity and brand guide book that is in an editable format (word or google doc, not pdf).
About us: Our organization runs a coworking facility that focuses on business that need a place to work from, but aren't at a financial place to lease their own office space, or they would rather share their ideas, time expertise and space with others (instead of going it alone). We offer a place for these companies to hang their hats - pull up a chair, claim a desk or office, grab a coffee and get things done! We also offer fee for service marketing, financial services, business plan development and market research.
Although we are Food Central, we are not only focused on food. We are looking for an identifier that does not have food or representations of food in the logo.
We want the logo to be fun, modern and not government-like.
We would like the following file types, in both black and white, as well as full colour, and one transparency for each type:
.jpg
.eps
.pdf
.png
complete AI files
all font files included
logo size and spacing requirements
Updates
Hi! We've been busy with a large event, but are now back looking at designs and will provide feedback in the next few days!
Thank you SO much for all your submissions!
Added Wednesday, November 29, 2017
Need extra days to review
Need a couple of days before selecting a winner
Need extra days to review
Need extra days to review
Sick
Need extra days to review
Hello designers!
We've had some turnover here and I am taking over the account for our Food Central Cowork logo. This is new to me, but I've updated the brief as we weren't seeing the results we wanted and we believe that was due to our description.
From this point forward, we don't want the logo image to be centered around food, so no forks, knives, spoons, food or anything that's like a restaurant. Also, no leaves in the design either. Ideally we'd like an abstract logo (I've updated the images of logos we liked and included our current one for AFC). Since Food Central is a brand under AFC it might be interesting to see an abstract design complement our current logo.
Thank you so much for your hard work and I hope the updated brief and this message clarifies what we are looking for.
Cheers!
Added Monday, January 29, 2018
Need a couple of days before selecting a winner
Gathering more feedback
Target Market(s)
Small/medium businesses and not-for-profits
Industry/Entity Type
Business Service
Logo Text
Food Central Cowork
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- What we'd like to see in the design:
- We have a sister organization: AFC, (the Agriculture and Food Council of Alberta) that we are co-branding with and would like to use one of their colours:
- #3ec0cl, R63, G193, B193
- and up to 4 complimentary colours including a complimentary colour (like light green or orange), and a neutral (such as a grey). A secondary colour pallet is not necessary.
- We want the logo to be fun, modern and not government-like.
- We would like the following file types, in both black and white, as well as full colour, and one transparency for each type:
- .jpg
- .eps
- .png
- complete AI files
- all font files included
- logo size and spacing requirements
- a simple and editable branding guide
- Food Central or Food Central Cowork in the logo text
Nice to have
- An abstract image that does NOT center around food. We've attached some logos we like (not to copy) to inspire you. We also attached our current logo which is abstract that we like for inspiration.
Should not have
- In the logo: we do not want to see any fading colours, or colours that overlap to form an additional (of several more) colour(s), as this makes printing difficult. We need to be able to use the logos and word marks on all types of printed and promotional material (such as t-shirts, coffee mugs and lanyards).
- Images of forks, knives, leaves, cutting boards or anything restaurant themed.
