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Fuel Applications, LLC Logo
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This customer received 124 logo designs from 29 designers. They chose this logo design from David Crowd as the winning design.
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US$400
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124 designs
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29 designers
Logo Design Brief
Fuel Applications, LLC is a start up technology company that caters to the commercial real estate industry. Fuel provides a suite of cutting edge collaborative real estate-centric financial applications for our clients. We are seeking a brand logo that conveys the following concepts:
-modern technology
-efficiency
-streamlined collaboration
The logo should serve as a focal point for our brand identity and be suitable as the core basis of icons for the various applications we provide.
The logo text should contain the word "Fuel", but allow for usage with variations such as "Fuel Enterprise", "Fuel Team", "Fuel Online", etc.
Updates
Greetings designers:
- We do not think designs with a "liquid" metaphor work with the corporate image we wish to convey.
- We like the flame metaphor and would like to see more designs that have a flame and the concept of illumination incorporated into the design.
- We also like the idea of a "crystal ball" as a metaphor. Our software is designed to assist with the prediction of future financial performance, so a crystal ball is a fitting metaphor.
- We'd like to see designs that combine a flame, crystal ball or orb, and the idea of illumination. One approach could be to show a stylized flame within a crystal ball.
- As stated in our original brief we would like to see both a graphic and text. Please keep in mind that we'd like to use the graphic as a basis for application icons and the icon and text together as a corporate logo.
Added Monday, February 13, 2012
Project Deadline Extended
Reason: Hi All:
We wanted to extend the deadline slightly so that it does not fall on the weekend. We'd like to have the entire Fuel team arrive at the decision together on Monday. We appreciate the designs you have submitted to date and are looking forward to selecting a winning design on Monday, February 20th. We invite you to submit your final, best versions of your designs in the meantime.
Thank you for your creative efforts!
Added Friday, February 17, 2012
Target Market(s)
owners and operators of commercial real estate (warehouses, shopping malls, office buildings, etc.)
Industry/Entity Type
Real Estate
Logo Text
Fuel
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have a graphic logo, with the word "Fuel"