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Finance Broking Company - Logo requirement
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This customer received 228 logo designs from 79 designers. They chose this logo design from Belly Ballot as the winning design.
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A$300
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228 designs
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79 designers
Logo Design Brief
Business Name: The 500 Group
Looking for a logo that ties into the name. Can be spelt
the 500 group
or
The 500 group
Not wanting anything to corporate or masculine
Type of Business:
Finance Company– commercial & business lending, vehicle leasing, equipment finance and residential lending.
Business Vision:
• Recognised as the leading Financial Services Group in Victoria
• Brand is known for delivering an exceptional experience for clients
• Team members feel truly valued & supported – are highly engaged
• Creativity and innovation flourish
• Business provides opportunity to upskill and develop
• Individual contributions are encouraged and supported
• Benefit from external input - expertise
• Long-term wealth created through synergy and equity
Target audience:
Small to Medium Business Owners, Property developers and investors who are all looking to grown and build wealth. Majority of new business is in the small to medium business segment. Majority of clients are business owners are aged 25-55 (same for individuals)
Clients are self-motivated from diverse industries, backgrounds and cultures.
How we want our audience to perceive your business
Creative – provide solutions
• Educate clients about loan process and why
• Long–term relationships
• Building wealth for clients
• Technical know-how
• Safe pair of hands.
• Consistent reliable deliver
• Easy to work with
• Fun, energetic, loyal, authentic, new age, professional
Behind the name:
The 500 name came about due to its association with ASX 500, Indy 500, Fortune 500 and therefore people remember the number 500. However, we don’t have any ties to those companies. It was just easy for clients to remember our name.
OUR CURRENT LOGO IS ATTACHED, WE FIND THIS TO HARSH AND MASCULINE.WE WANT SOMETHING A LITTLE SOFTER AND INVITING
Updates
Logo for "The 500 Group"
Im seeking a logo where the 500 is the stand out and not the word "The or "Group". Ideally I would like the 500 to be discrete, however once pointed out, you can clearly see the 500.
Please see the Baskin-Robbin logo, BR is the world's largest chain of ice cream specialty shops, best known for its 31 flavors. The company's pink and blue logo depicts a large "BR" that doubles as the number "31. This is the sort of thing I am looking for.
Added Wednesday, November 8, 2017
Industry/Entity Type
Finance And Accounting
Logo Text
the 500 group or The 500 Group
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Other font styles liked:
- Century Gothic
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Black
