Logo update for existing company in aviation- Advocate Consulting

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This customer received 164 logo designs from 58 designers. They chose this logo design from tavi as the winning design.

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Logo Design Brief

We have a logo currently, but are launching a campaign and need a complimentary logo to signify the campaign- we are looking for a logo of a heart with a rendition of a small jet aircraft inside the heart that will be the logo for an online flight log tool our clients use. Our current firm logo is attached- and is not as contemporary. We want something that looks more modern for this heart, but it needs to be able to be placed aside our current logo during this "TLC" campaign without looking too jarring. We are also open to adjusting the current logo to make it look a little more modern, but we don't want to do a full rebrand- so it needs to closely resemble what we already have.

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Updates

Project Deadline Extended
Reason: still working on incoporating the feedback into favorite designs and a Sunday deadline makes that difficult.
Added Sunday, October 29, 2017

Target Market(s)

private aircraft owners

Industry/Entity Type

It Company

Logo Text

no text, except that the current text on the primary logo must remain


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Font styles to use
Script

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • a simple heart logo with an image of an aircraft, either inside the heart or otherwise incorporated with the heart
  • something that coordinates well with our primary logo or a simple adjustment of our primary logo
Nice to have
  • a clean contemporary look- the heart is for a web-based application for pilots
  • an adjustment to our primary logo to modernized it- working with current gold and dark green color scheme or coordinating colors
Should not have
  • a full re-design of our existing logo- we have current brand recognition

Files
Download all files - 0.4 MB
PDF
PUB
Logo Friday, 27 October 2017 13:34:16
Friday, October 27, 2017
Payments
1st place
US$260
2nd place
US$100
Participation payments x 4
US$10
Total
US$400

Project Deadline
03 Nov 2017 03:39:40 UTC
Language

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