Delicious BBQ Sauce package design!
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This customer received 36 packaging designs from 11 designers. They chose this packaging design from Elias Ruiz as the winning design.
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Packaging Design Brief
We need a corner-pouch doypack (see attached) design that aligns with our logo (which is a cartoon and intended to depict a fun and delicious bbq sauce) and can accommodate three variants of the sauce (maybe just changing the name of the sauce and adding a slight visual differentiator?). The design needs to include the following:
1. "Spicin' it up since '96!" as banner
2. Logo
3. Name of sauce (as the differentiator. There are three): Original Spice, Fiery Spice, Ultimate Spice
4. "Zesty and Tangy BBQ Sauce"
5. Actual image of bbq sauce (close up, not in container) as background to entire package. Samples attached. Let me know if you have a better idea!
6. UPC code (different for each sauce variant)
7. Company URL: www.chicagrill.com
8. Splash for "First Place Sauce Winner at KCBS event!" with small image of the trophy. Attached.
9. Nutrition panel and ingredients
10. QR Code
Also open to your suggestions to make this packaging great!
Target Market(s)
People who love bbq sauce
Industry/Entity Type
Retail
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The design needs to include the following:
- 1. "Spicin' it up since '96!" as banner
- 2. Logo
- 3. Name of sauce (as the differentiator. There are three): Original Spice, Fiery Spice, Ultimate Spice
- 4. "Zesty and Tangy BBQ Sauce"
- 5. Actual image of bbq sauce (close up, not in container) as background to entire package. Samples attached. Let me know if you have a better idea!
- 6. UPC code (different for each sauce variant)
- 7. Company URL: www.chicagrill.com
- 8. Splash for "First Place Sauce Winner at KCBS event!" with small image of the trophy. Attached.
- 9. Nutrition panel and ingredients
- 10. QR Code
Nice to have
- Open to suggestions that will make packaging appealing and will get people to buy it.