Easton Logo - Clean and Updated
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This customer received 84 logo designs from 31 designers. They chose this logo design from benito as the winning design.
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Logo Design Brief
We are Easton Training Center, a family of Brazilian Jiu Jitsu and Muay Thai schools in Colorado. Established 1998. We already have a logo, but would like to revamp it. We want to keep the essential layout and feel for brand recognition, but make it more modern, readable, and easier to use in a variety of contexts. E.g. Apparel, online content, etc. We may be open to changing up the color scheme (we use a lot of blue for other things). It would be great to have 3 versions to use: full color, monochromatic for a light background, and monochromatic for a dark background.
I've attached our older logo (boxy font), a recent edit, and a logo we're moving away from, but which has a color scheme that we like.
Target Market(s)
Our average member age varies by location. But mostly young adults (25-35) and families with kids ages 3-15.
Industry/Entity Type
Martial Art
Logo Text
Easton - Jiu Jitsu - Muay Thai
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The panther in some form. Ideally similar enough to the current one that people can easily recognize it.
Nice to have
- We would like to see some options with a blue/black/gray color scheme
Should not have
- Brazilian Jiu Jitsu and Muay Thai are not the same as Karate or Tae Kwon Do, just want to make sure that's clear.