• US$300

• 138 designs

• 55 designers

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Logo Design Brief

Be the logo designer on a new and innovative computer mouse that is a game changer for the industry.

Vortant Technologies ViVo Mouse – An innovative and unique wireless, hands free mouse utilizing an advanced software program (no external equipment needed). This advanced software head tracker works with a simple, off the shelf webcam to automatically find your face. There are no headsets to put on or complicated equipment to adjust. You just point your head and the ViVo Mouse moves the mouse pointer to where you want. ViVo originally stood for “Video and Voice” and the software incorporates speech input in addition to advanced head movement controls, including “dwell clicking”. No dots, hats, or other attachments to wear. This logo design is a prelude to a new website and our entry into the marketplace.

http://www.vortant.com/products.html

Goals for design to achieve: elegant and subtle design which might resonate with a ViVo end user.

More info in additional project details.

Target Market(s)

Target Audience: People with disabilities: Stroke, Spinal Cord Injuries, Muscular Dystrophy, Cerebral Palsy, Carpel Tunnel, Tendonitis. Any situation requiring a hands-free mouse.

Industry: Other small companies promoting similar products, but none matching the ViVo mouse’s features and customizability. SmartNav and Madantec TrackerPro are comparable products, however the Vivo Mouse requires *no* external equipment, headsets, dots etc..

Industry/Entity Type

Computer

Logo Text

The design should include the words “Vortant ViVo Mouse” or ViVo Mouse by Vortant Technologies” or “ViVo Mouse by Vortant”. (Vortant or Vortant Technologies text can/should be secondary to ViVo Mouse)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Colors that we might prefer (probably not all of them in one design!....maybe just one or perhaps two):
  blue, green, grey, black.
  
  2. Values, Feelings and messages to communicate in design: trust, accessibility, freedom, mobility, nature, playfulness
  
  3. Specific ideas and imagery, as a general direction or theme: Would prefer imagery that is elegant, not overly busy or complicated, and suggests a sense of freedom & mobility, possibly playful.
  

Nice to have

• Examples of designs we liked:
  
  http://www.designcrowd.com/design/2625794
  http://www.designcrowd.com/design/7365
  http://www.designcrowd.com/design/2513830
  http://www.designcrowd.com/design/2607751
  http://www.designcrowd.com/design/2586912
  
  

Should not have

• Examples of other designs we don’t like for this project:
  
  http://www.designcrowd.com/design/2502179
  http://www.designcrowd.com/design/2473591
  http://www.designcrowd.com/design/2538040
  
  Colors that we might not prefer:
  Orange, Yellow, brown. We might also not prefer the color red but this would be design dependent.