• US$120

• 24 designs

• 7 designers

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Logo Design Brief

We need a logo designed for a distillery in St. Louis, MO. Our name is River City Distillery. St. Louis, MO is home to the Gateway Arch and we would like the logo to express the Midwest and St. Louis. The perfect design would tied the Arch into a historical look. It also has to be a good enough design to eventually have it as a national brand. We like historical print and photos. The design will be used on our packaging, advertising and merchandise. We want it to be fun, classy and eye catching. We have included a logo from a St. Louis Distillery(Stark) from pre-prohibition days, our Rum logo(Classicos) and a couple others that we like the font and print(Two James and The Hub Punch). Only Classicos logo is ours. The other designs are to help spur ideas.

Target Market(s)

Spirits Industry

Logo Text

River City Distillery

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Eye catching logo with a spin toward historical fonts and looks. We are big on Rum history in the US and as such, most of the rum history is over 200-300 years old. This is a very competitive industry and the logo must stand out. It also needs to be able to look good on merchandise(shirts, cups, etc.)

Nice to have

• The Gateway Arch and/or other St. Louis, MO images. We are 100% American made and proud of that.

Should not have

• Run of the mill look that doesn't catch your eye when waling a retail isle.

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Files

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