Brand logo for growing San Francisco cafe business

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Logo Design Brief

We need a logo design for a new Cafe in San Francisco's Randall Museum opening soon. The name of the cafe is "Cafe Josephine" and the name of our company operating the cafe is "Satchel", the logo should include both. The cafe is a 3rd wave style coffee shop with fresh, clean grab and go food options. This logo will be used on the menus and to brand the grab and go products (most likely in the form of stickers/signs).

Target Market(s)

hip city dwellers, twenty-forty somethings looking for 3rd wave coffee, healthy food, also appealing to families since cafe will be located in a family museum

Industry/Entity Type

Cafe

Logo Text

Satchel-Cafe Josephine


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

cacaca
5c5c5c
1a1a1a
474747
606060
848484
b0b0b0
b7b7b7
d5d5d5

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Looking for something clean, modern and hip for our brand "Satchel", which I can use for further grab and go/cafe locations, website and to promote catering in the SF bay area. The cafe location name (Cafe Josephine) needs to somehow be incorporated into the logo as well, which I am open to having some kind of simple image relating to that specific location at the Randall museum.
Nice to have
  • The museum features rescued animals from different California habitats and includes Hawks, which would be cool to incorporate into the design or some other local San Francisco bay area nature image. (I included an image of a hawk below as well as an image with whimsical drawings of CA plants.) We plan on featuring all local foods and coffee at the cafe. Although I chose grayscale colors, I am also open to earth toned colors as well.
Should not have
  • Must not feel very corporate, with no loud colors!

Files
Download all files - 0.0 MB
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images Monday, 06 November 2017 03:02:21
Monday, November 6, 2017
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Payments
1st place
US$150
Total
US$150

Project Deadline
16 Nov 2017 01:41:56 UTC
Language

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