Sports, arts and culture event for kids is looking for a logo design

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This customer received 203 logo designs from 71 designers. They chose this logo design from nikkiblue as the winning design.
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Logo Design Brief
Amsterdam West League (short: AWL) is a weekly sport event for kids between 8 and 17 years old, located in the western part of Amsterdam (The Netherlands). The kids have the opportunity to play indoor soccer and basketball. Amsterdam West League has the ambition to offer more than soccer or any other sports by combining it with art and culture events, such as (making) music, dancing, different kind of workshops, etc. We're on our way to professionalize the event, this is why we're currently looking for a logo. We hope you can help us out!
Updates
Project Deadline Extended
Reason: I need more time to provide feedback. Sorry!
Added Monday, November 20, 2017
Need extra days to review
Target Market(s)
Kids between 8 and 17 years old who like sports and/or arts/culture events
Industry/Entity Type
Events
Logo Text
Amsterdam West League (OR: AWL)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We'd like to have a flat design, no shadows/borders, with a maximum of 2-3 colors (fresh colors - your choice), and the ability to use the logo at multiple background colors. (e.g. black/darkgreen background, white logo / white background, black/darkgreen logo, etc.). You have the absolute freedom to be as creative as possible. But please do not just throw a football on it and call it a day. It has to be unique and aimed at kids (but not too childish, as the target audience is pretty broad). You may use the short name of Amsterdam West League (AWL) on the logo, if it suits you better.
Nice to have
- Neutral logo suited for kids and sportish/fun. Not too childish, the target audience is pretty broad.
Should not have
- A standard football added to the logo. The logo has to be unique. Please do not use any icons.
- PLEASE do not submit multiple entries with the same design, such as a different background or showing the logo on a business card. If you want to do that, please submit just one entry and combine these designs in ONE image. That way I don't have to scroll through 300 of the same designs. Thank you for your understanding!