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Logo for a different kind of sales training company
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This customer received 58 logo designs from 27 designers. They chose this logo design from sunpris as the winning design.
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€80
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58 designs
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27 designers
Logo Design Brief
Create a logo for a sales training company. By investing in our company (to teach sales people how to communicate more effectively with customers) our customers succeed -- where competitors fail. They will have competitive edge through better communications skills. The winning design will bring this "competitive edge strength" element to the logo design ... to communicate "we give you an edge" visually in a sophisticated way.
Target Market(s)
CEOs, corporate sales & marketing leaders.... mainly in mid-40's to 65 years of age. Men and women in charge of sales teams as small as 3 and as large as 500.
Industry/Entity Type
Management
Logo Text
Communications Edge
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A sense of sophistication for a relatively mature audience and subject. We bring a "competitive edge" (advantage) to our customers who need one. This edge is based on communications techniques we teach to sales representatives. We provide better communications skills... giving them an edge to compete. However, we don't want the viewer/our customer to be forced to think much about the logo. It should be non-complex that way. We prefer a white background.
Nice to have
- Given a mature audience in a business setting, it will be easy to create something lazy for this logo :) but there is a creative opportunity: to visualize the element described in "Must Have."
Should not have
- Please stay away from gratuitous use of "upward arrows" and the like. Yes, we help our customers sell more (profit) but we are a communications company--as a point of differentiation. The sample logos provided are NOT to give you ideas on what we are looking for; instead, this demonstrates our competitors... companies we compete with. They are, in a word, conservative. Quite boring with maybe one exception.
