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Safe in the Seat needs a logo! (car seat safety)
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This customer received 161 logo designs from 43 designers. They chose this logo design from MoonFeather as the winning design.
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161 designs
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Logo Design Brief
I am just starting to formulate a business plan for a company I am going to call "Safe in the Seat". I will serve as a private car seat consultant to caregivers (parents, grandparents, etc). While the product will serve children, the target audience of the service will be caregivers-parents, grandparents, etc. The logo needs to be approachable, but not whimsical.
Over 75% of people have something wrong in the installation of the car seat or harnessing of the child in that seat. 90% of parents believe that they are doing it correctly. I will be targeting a higher end clientele who is willing to pay for the assurance that their car seat and child are "safe in the seat". Car seat safety is not something you just do you best to figure out. It needs to be right. I want to help people feel like their child/ren are as safe as they can be in their seats.
In addition, I want to help through the stages of car seat safety, not just newborn. There are so many combinations of what could be “right”. In our Tampa market, we have very few people providing this type of service. I want to launch a business to cover this gap and help parents tick the box of car seat safety with 100% confidence.
I will need a logo for business cards, website, print materials, social media, etc.
The design might need to include a car or piece of a car (seat, rear view mirror, etc) so consumers know that we are talking about car seats. There may also be an opportunity to show the progression/phases of car seats/seat belts so it is clear that I consult at all stages of the car seat process (rear facing, forward facing, booster, seat belt) which encompasses age 0-12.
Updates
hi all--thanks for submitting a design! I just want to reiterate that this is about CAR SEAT SAFETY for CHILDREN. Ages 0-12. Not adults, and not strollers/prams.
Also, I need the logo to be less corporate looking and softer/more approachable. It needs to convey a high end brand for higher end clients, but while the client is caregivers, the service is about keeping our kids safe in cars so the logo needs to strike a balance between warm/personable yet sophisticated and worth the investment in the service!
Keep them coming! I am trying to provide feedback to all.
Added Thursday, November 16, 2017
Target Market(s)
parents, grandparents
higher income
Industry/Entity Type
Safety
Logo Text
Safe in the Seat
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Safe in the Seat
- graphic of some kind to more clearly demonstrate that the "seat" is a car seat for children
Nice to have
- a way without getting too busy looking to show progression of seats types?!
- the image to be incorporated/weaved in with one of the words?!
Should not have
- not too whimsical or kid-like-needs to be sophisticated and demonstrate expert yet approachable and warm
- not too corporate looking
- not contemporary/modern graphics where it is hard to decipher what the image is
