Logo for group of companies in the meat and livestock industry

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This customer received 55 logo designs from 27 designers. They chose this logo design from Toseenjessey as the winning design.
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Logo Design Brief
We need a logo design for a group of companies in Toronto, Canada called JSF Group Inc. This is a holding company for 3 other companies in the agriculture, meat and livestock industry. The 3 companies represent - margin/risk management for meat and livestock,a premium and sustainable fresh pork brand and protein procurement specialists helping to buy/sell meat. We have no preference on colours, but the final design should communicate stability, credibility and conservatism.
Target Market(s)
Value added processors of meat, grocery and specialty retailers, farmers
Industry/Entity Type
Agribusiness
Logo Text
JSF Group Inc.
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- must look good on website and printed letterhead. Must be able to be printed in colour and black and white.
Nice to have
- Something fairly simple and classic - mostly just text based. Something that communicates forward thinking, sustainability, data & tech and growth, premium meat, integration (i.e. the 3 companies work together to provide a range of services to the meat & livestock industry) and are great because of the sum of the parts.
Should not have
- any images of meat or livestock. This should be inferred not obvious.