• US$150

• 197 designs

• 62 designers

---

Logo Design Brief

We need a new logo design for a company in Atlanta called Healthy Life & Fitness Consultants, Inc. Most of our social media is listed under HLF Training and we are largely known by this name. We specialize in personal training for all ages and strength, conditioning, speed, quickness, etc. training for high school and college athletes. We are just beginning to branch out into online training and nutrition and wellness coaching and are looking into other health and fitness related avenues. While we primarily do personal training right now, we don't want to be pigeon holed as only personal trainers. We would like to see designs that communicate health and fitness in general and are appealing to both men and women of all ages. Our current logo is below. I like the color used in our current logo (turquoise/aqua blue or similar), but am open to other color schemes as well.

Target Market(s)

Men and women of all ages including high school and college athletes.

Industry/Entity Type

Fitness

Contact Information for Business Card

I would like to have room for my name, certifications, phone number, email address, and website on one side. Possibly room for social media handles?

Logo Text

HLF Training

---

Logo styles of interest

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• HLF or HLF Training in the logo. If doing an abstract logo design, this could be in small print above, below, or to the side as well.

Nice to have

• I think I would like a shade of blue as the main color. I like the color of my current logo and would like something similar like a brighter turquoise blue or possibly green (not neon though), but I am also open to other colors.

Should not have

• I would prefer not to have red as a main color if possible.

---

Files