Citybox Rebrand to Rebel Outdoor
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This customer received 154 logo designs from 47 designers. They chose this logo design from covi as the winning design.
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Background
Established for 18 years Citybox Advertising is an Outdoor Advertising Agency that sells advertising panels on bin units in shopping malls in both the UK and Irish market (www.citybox.ie)
We are rebranding the company changing our name from Citybox to Rebel Outdoor.
Why are we changing our name to Rebel Outdoor?
• The current name doesn’t really describe the business.
• We are looking at expanding into other areas outside of just shopping malls eg festivals and events and possibly, garage forecourts.
• We are aspirational in terms of developing our Corporate Social Responsibility and green credentials as our bin units enable malls to recycle but we don’t want back design concepts that completely focus on an environmental theme.
Mandatories
Logo name: Rebel
Strapline: Outdoor
NB Cannot refer to garbage, rubbish or trash or any general waste
Requirements
The logo design needs to be seamlessly adaptable to all communications channels – new website, advertising material.
We want to be engaged and challenged in the concepts we receive.
Updates
Slow in providing feedback
Industry/Entity Type
Shopping
Logo Text
Rebel Outdoor