• A$150

• 278 designs

• 81 designers

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Logo Design Brief

We are looking to have a logo designed for our new brand 'Mixology Crew'.
Mixology Crew is a new business which will specialise in mixology products. The term 'mixology' refers to the art of mixing cocktail drink recipes.
Our business will specialise in the sale of cocktail making sets and products via the Amazon marketplace. Our primary products will be cocktail making kits/sets but we will also sell a range of individual cocktail making products.
In addition to this, we also envisage selling other products related to alcoholic drinks e.g. wine accessories, whisky stones etc. Our main focus will however be on cocktail-related products.
We are looking for a simple, clean modern logo for our brand. The logo will feature on our products (our primary products will be in stainless steel and we will therefore need a logo which will look good when laser etched onto stainless steel). In addition the logo will feature on the following - product packaging, a web site, social media accounts (primarily Facebook and Instagram), and on our sales listings. All sales will be made online.

Target Market(s)

Target market is people who are interested in making cocktails in a home environment as well as professional bartenders. Also people with an interest in alcoholic drink accessories (e.g. wine/whisky accessories).

Industry/Entity Type

Business

Logo Text

Mixology Crew

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean, modern design.

Nice to have

• One thing that has become apparent for us in looking at the designs is that we prefer to see designs with a cocktail glass (typical 'Y' shape) in the logo, either as part of the 'Y' of the word 'Mixology' or incorporated in some other way. This helps convey a strong sense of the fact that our brand is related to cocktail making.

Should not have

• Animated logo.

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Files

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