• A$150

• 199 designs

• 63 designers

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Logo Design Brief

ABOUT COMMONGROUND
http://www.common-ground.org.au

Commonground is a not-for-profit social enterprise that has been supporting social justice, environmental, disadvantaged and community groups since 1984. It does this through providing its conference and retreat venue at subsidised rates for social change groups; its education and training organisation, the Groupwork Institute of Australia; and its Intentional Community, who run the venue and the Commonground Social Change Festival.

Commonground vision: A just, nonviolent and sustainable world.

Commonground aims:
1. To provide a conference and retreat venue for the social change movement at the Commonground property, in the bush near Seymour in Central Victoria.
2. To support collaborative education and training to help people work effectively together for social change,
3. To develop a vibrant Intentional Community of people living and working together at the Commonground property.

Note that Commonground has a sister organisation called the Groupwork Institute of Australia (GIA). GIA has it’s own logo (see groupwork.com.au). It is important for the Commonground logo to be clearly distinct from the GIA logo, however it would be nice if the logos looked visually appealing if placed next to each other.

CONSIDERATIONS
Commonground is run by a collective of volunteers and paid workers with very diverse levels of skill when it comes to graphics and logo usage. Given this, the logo design needs to be robust and simple to use. The logo will be used online and in printed form. When printed, it will mostly be printed from a home laser printer and as such, any colours and fine graphics applied to the logo design should consider maintaining the integrity of the logo look and and feel under these conditions.

COLOUR
We are open to having a black and white or a colour logo. However, given the issues described in the ‘considerations’ section, limited use of colour or a striking black and white logo is probably best.

FONT
Commonground uses the Proxima Nova font. We would like this font applied in some of the logos presented. We are also open to other fonts being used in the logo. The font treatment in the logo should ensure the word Commonground is clearly legible when the logo is printed in a very small format (eg as part of a logo block on a flyer).

Target Market(s)

People and organisations interested in social justice and environmental issues. Those affected by disadvantage.

Logo Text

Commonground

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Proxima Nova font. We would like this font applied in some of the logos presented. We are also open to other fonts being used in the logo.

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We are interested in logos that are circular or have some flow. We want a gentle but bold, logo that invites people in.
• We would like a logo that invites people in. Our logo should feel like a welcome. Key words to think about are - connectedness, community, people, change, fun, collaboration, powerful, activist, nature. We would like to see a fresh, modern, visual interpretation of these types of words in the logo. We have done some engagement with the Commonground community to understand words they associate with the organisation - the attached word cloud shows the outcomes of this work.

Nice to have

• COLOUR
• We are open to having a black and white or a colour logo. However limited use of colour or a striking black and white logo is probably best. We are partial to colours from nature the reflect the Australian bush (earthy colours - greens, ochres etc)
• FONT
• Commonground uses the Proxima Nova font. We would like this font applied in some of the logos presented. We are also open to other fonts being used in the logo. The font treatment in the logo should ensure the word Commonground is clearly legible when the logo is printed in a very small format (eg as part of a logo block on a flyer).

Should not have

• The logo should avoid squares, rectangles, hard edges and anything that looks corporate.

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Files

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