Logo needed for colourful product line

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This customer received 95 logo designs from 13 designers. They chose this logo design from Omega as the winning design.
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Logo Design Brief
We need a creative designer to come up with a colourful logo for a range of colourful wine and beer (freezable) bags.
The key benefits of the product is:
- The colour and colour range. This is an extensive range across the colour spectrum
- These are freezable liquid bags. They are PVC and shiny.
- These have fashionable and trendy designs
With these benefits, we came up with the name:
Jelly Bags. Jelly being a colourful and cold.
Each product line will describe the type of product. e.g. WINE by Jelly Bags, BOOZE by Jelly Bags.
We are open to icons, maybe some imagery of jelly, but not necessarily so. We want to keep it clean and simple. The bags are colourful so we want to keep the logo plain. In terms of the font, we want the font to be handwritten and fun, modern and informal. Please see this link for a reference.
http://merivale.com.au/
After this project, we need immediate help in developing packaging. Please apply if you have the time and want to get more work :)
Updates
Hey everyone , please read the brief we want the logo to read "Jelly Bags" and not "Gelato Bags". Also the bags are not like handbags, they are used for carrying wine, keep this in mind
Added Saturday, February 18, 2012
Target Market(s)
Beer and Wine Drinkers.
Industry/Entity Type
Product
Logo Text
Gelato Bags
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Word Jelly Bags
Informal, handwritten font. No serif typeface.
Nice to have
- Iconography, but not a must.
Should not have
- Not colourful logo, simple and limited colours.