• NZ$300

• 298 designs

• 94 designers

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Logo Design Brief

Hoodoo is a new application platform from Choice Technology (see choicetechnology.co.nz). The tagline for Hoodoo is 'Application Magic', so the Hoodoo logo will appear on its own or with this tagline below it.

Hoodoo is a smartphone application platform. Customers pay Choice Technology to create smartphone apps (for Android and iOS) using Hoodoo. The apps are smart, functional, integrated into their business and Hoodoo apps are a lot less expensive and professional than it would cost customers to do it themselves.

Hoodoo means 'voodoo' or 'witchcraft' and we call it that because customers are like 'how the f**k do they do that?!?'

We're looking for a logo that conveys this sense of black magic. It would be great if we can tie it back to the tech angle, but we want to avoid anything that's too tacky or that won't date well (anything that includes a picture of a smartphone is unlikey to date well).

We will create a mini-site specifically for Hoodoo, so it doesn't have to tie in too well with Choice Technology's existing branding or web site (neither of which are very good) - so feel free to design something that just looks great on its own.

Having said this, extra marks will be awarded for a design that has the option of incorporating 'from Choice Technology'. Either as a logo option that includes this text, or advice to us about how to include it (font, weight, position, etc.)

Target Market(s)

Business customers, particularly in the retail sector

Industry/Entity Type

Mobile Media Application

Logo Text

Hoodoo tagline is: Application Magic

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Black magic. High-tech. Great if it can convey the fact that it's a smartphone app platform, but only if it's not tacky, too busy or something that won't date well.