12 Page Catalog Design.. Only Front Cover and Two Pages needed for contest
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This customer received 19 catalogue designs from 10 designers. They chose this catalogue design from magazine designer as the winning design.
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Catalogue Design Brief
We are looking to have a catalog designed for approximately 50 of our products that are in 5 different categories...
The product photos will be added to pages that have lifestyle shots and other graphics that you as the designer incorporate.
The catalog will be 12 pages long including a cover, history of our company, several lifestyle shots and placeholders for our product images.
As for a deliverable we would expect something in either InDesign or Adobe Illustrator.
Thanks..
Updates
I've added a bit more detail and a few more photos to the contest.. Additionally, the contest will only be for the front cover, company history page and two pages of templates. Once the winner is picked we would ask for the other template pages to be completed.
Any questions, please ask..
Added Thursday, November 21, 2013
I've added photos from our past catalog that is only 4 pages long
Added Friday, November 22, 2013
Project Deadline Extended
Reason: We changed the payment to 'committed'. Many of the designers wrote expressing lack of interest since it was not guaranteed. So we extended it and made it committed.
Added Tuesday, November 26, 2013
Guys, One other thing we would like to portray in the catalog is that we are 100% made in the USA. This has been a good selling point for us and something we are proud of..
Thanks,
Tony
Added Monday, December 02, 2013
Project Deadline Extended
Added Monday, December 09, 2013
Hey All,
Thanks for the effort put into the project. We're 90% certain that we've decided on a designer\winner for this project and are finishing things up. No need to put any more energy into this. Thanks, Tony
Added Wednesday, December 11, 2013
Project Deadline Extended
Reason: pay bill
Added Thursday, January 16, 2014
Target Market(s)
Our market is mostly preppy and yachtie.. We also have a large buying group in the area of tennis.. Think resorts, country clubs, higher income..
Industry/Entity Type
It Company
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must incorporate our design logo into the design which would include the actual logo (below as both .PDF and .AI) as well as the key colors (orange and blue) which are part of the logo.
We will have the following components:
1. Front Cover
2. Back Cover
3. Several Lifestyle Shots integrated into catalog
4. Five Categories (Totes, Handbags, Travel, Sports, Tech Accessories)
5. Page telling about the company history.
As mentioned above, the contest is for the front cover, company story page and two pages for templates. Once we pick the winner we would ask that the winner complete the templates for the other pages and do the back cover.
The catalog will be 12 pages (8.5" x 11").
The files should be completed in either Illustrator or InDesign.
I'll add in photos of our last catalog for reference... It was only 4 pages.
We would like the photos to be at least twice the size as before. Our product images are all Hi_Res on our website at www.ellavickers.com.
This is our first time using something like this so any questions please ask..
Please try and work photo DSC4707 onto the front cover. It can be cropped if need be.
Should not have
- Should not be too busy. Must be clean, simple and elegant.