• A$150

• 187 designs

• 75 designers

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Logo Design Brief

We are a new luxury brand company looking to launch our online stores in US, UK, Japan, Australia and New Zealand (to start with). Products that we intent to sell include cosmetics, skin/hair care, candles and soap. We are currently also looking at leather goods.

We estimate that our market will be approximately 85% female and 15% male.

We are after a logo that will that will reflect the following qualities: * Luxurious *Upmarket * Modern * More feminine that masculine * Professional

The logo need to have a WOW factor

Our thoughts on things we may like to see include:
* Detailed duck image that people will want to look at and be impressed by
* An image of a duck that is unmistakeable our logo

Colours: We are thinking of black and/or dark blue backgrounds. We love metallic foil text in the pink scale of rose gold to hot pink (female products) and bright metallic blue (male products). Green or red (for female or male).

Target Market(s)

Middle-high income earning women aged between 21-45

Industry/Entity Type

It Company

Logo Text

Duck Luxuries

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Duck logo - sophisticated & sleek
• Luxury Feel & Look
• Look good as a single colour foil print
• Wow factor
• Looks good when wrapped around jar, tins, round packaging.

Nice to have

• Enough detail in the duck to make it recognisable as our duck.
• More female centric
• Looks good as a multi colour foil print.
• Black or Dark Blue Background.
• Text in Metallic Rose Gold colour range all the way to Hot Pink (which ever you think looks best).
• Blue Metallic text - foil print - vibrant blue.
• Red or Green Metallic text - foil print - vibrant colours

Should not have

• A duck candle with flame coming out its head
• Cheap look
• Photographs of ducks

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Files

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