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Perth photographer looking for new logo/watermark
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This customer received 120 logo designs from 52 designers. They chose this logo design from ranjitsinha78 as the winning design.
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A$400
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120 designs
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52 designers
Logo Design Brief
I have a rapidly growing wedding photography side to my business and the logo/watermark that i use for my fitness photography just isn't cutting it anymore.
As the watermark will be primarily used on wedding photos it needs to be simple,modern, elegant design that incorporates my business name (FTL Photography) that has a transparent background and will be unobtrusive.
I want the watermark to add to the photo and the emotion of the wedding day rather than be a distraction in the corner of the photo.
Updates
After reviewing all the designs that have been submitted to date, and after seeking the opinion of a couple of my recent brides, the general feeling is that a clean, uncluttered watermark with easy to read text is going to be the most effective with this target market in mind.
While i love some of the sharper, more geometric designs that have been submitted to date i have to listen to the opinion of those that are most likely going to be making the decisions for a wedding. They feel that softer lines will be more attractive to potential brides.
I will update the brief to reflect these thoughts. Thanks again for all the submissions.
Added Wednesday, November 27, 2013
I have just updated the brief to reflect some more feedback that i have received. Most people in my target market of 25-40 year old females have suggested that the logo needs to elicit some sort of emotion so it doesn't get lost on the photos of what is a very emotional day. Script type fonts seem to be favoured as they feel a little warmer from an emotional point of view. My only concern is that the font still needs to be easy to read at small sizes and low opacities.
I hope that this helps.
Added Friday, November 29, 2013
Target Market(s)
Wedding photography customers. Most likely to be young females in the 25-40 age bracket that are looking for an emotional connection when choosing their wedding photographer.
Industry/Entity Type
Wedding
Logo Text
FTL Photography
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- The design should not use a picture of a lens aperture or camera. I am trying to avoid any clichéd photography themes including the use of film stock.