• A$150

• 38 designs

• 7 designers

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Packaging Design Brief

Our protein packaging requires a facelift! See attached images of current bag design. We currently offer two different sizes of protein (both within heat sealable bags.) The big bags are 500g bags and the small bags (single serves) are 30g. Bag dimensions are as follows:
500g Bag: 18.8cm x 27.5cm
30g Bag: 10cm x 14.8cm

Our current bags use stickers however our new bag's will be printed and so we can print all over the bag.

Our brief is as follows for both bags:

FRONT
Oversized R3 Logo with the word 'Protein' below (Play around with where this is positioned on the bag and the angle of the logo. We are happy for a portion of the logo to bleed off the bag. We want the R3 logo to stand out so make it big! See attached images of stickers for inspiration.

There needs to be four small boxes on the front so that we can tick which type/flavour the particular bag contains. For now use the following format for each box 'XXXX'

REAR
The Rear needs to contain the description as per the attachment. The attachment currently has two flavours, the new range will contain four flavours so make sure you allocate for this by including two blank boxes in your design. There will also be a requirement for four Amino Acid 'boxes' whereas the current design only has one.

The arrangement for the back of the packet is totally up to you.

The look we are going for is MODERN, BOLD & SIMPLE. We do not want a 'generic protein package' design that is overly busy. Less is more in our opinion.

Target Market(s)

Wealthy professionals and high end sportsmen/women

Industry/Entity Type

Health Product

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Font styles to use

Other font styles liked:

• RBNo2Light.otf

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• No color. We only wish to use black and white only. No grey's etc.

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Files

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