• US$150

• 78 designs

• 19 designers

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Label Design Brief

I need a label design for a pre-workout sports nutrition supplement. A pre-workout supplement helps increase energy, strength, stamina, and endurance.

The name of the company is Winners Nutrition

The demographic is males between the ages of 18-35 who like to workout to stay in shape.

I'd like to see designs that have a red (#FF0000), black, and white color. The container will be black and similar to this one:

https://www.amazon.com/Sheer-Strength-Labs-Workout-Supplement/dp/B0157EHFAQ/ref=lp_13879573011_1_14_a_it?srs=13879573011&ie=UTF8&qid=1511907463&sr=8-14

Some designs that caught my attention are:

a) http://www.coca-cola.co.uk/stories/coca-cola-zero-sugar-new-and-improved-sugar-free-coca-cola-launches-this-summer

b) The Coke Zero can (2nd can from the left side) http://metro.co.uk/2015/03/09/coca-cola-is-trialling-new-unified-packaging-and-its-totally-different-5095251/

c) https://www.amazon.com/GAT-Clinically-Nitraflex-Testosterone-Enhancing/dp/B007P7DOT0/ref=sr_1_17_a_it?ie=UTF8&qid=1511903384&sr=8-17&keywords=pre%2Bworkout%2Bpowder%2Bfor%2Bmen&th=1

d) https://www.amazon.com/VINTAGE-BLAST-Pre-Workout-Non-Habit-Forming-All-Natural/dp/B00P6VQYJO/ref=sr_1_27_a_it?ie=UTF8&qid=1511903454&sr=8-27&keywords=pre+workout+powder+for+men

e) http://www.designhill.com/design-gallery/rhino-pre-workout-37770

f) https://www.packagingnews.co.uk/features/comment/history-of-the-world-in-52-packs-10-the-marlboro-flip-top-box-29-09-2015

This label should do the following 5 things:

a. Stand out
b. Be simple
c. Pass the 5 year old test
d. Trigger emotional engagement
e. Create iconic assets

You can read more about what these 5 elements mean here... https://www.forbes.com/sites/onmarketing/2014/07/23/the-five-things-product-packaging-must-do/#2da42c703ac4

The final design should communicate increased physical performance.

The instructions of the label are attached and include the elements that need to appear in each section of the label.

The company logo is attached.

The barcode is attached.

Thank you.

Target Market(s)

The demographic is males between the ages of 18-35 who like to workout to stay in shape.

Industry/Entity Type

Supplement

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• This label should do the following 5 things:
• a. Stand out
• b. Be simple
• c. Pass the 5 year old test
• d. Trigger emotional engagement
• e. Create iconic assets
• You can read more about what these 5 elements mean here... https://www.forbes.com/sites/onmarketing/2014/07/23/the-five-things-product-packaging-must-do/#2da42c703ac4
• The final design should communicate increased physical performance.
• Red color should be this color of red... #FF0000
• Using a blue color is NOT a must have, BUT if you decide to use a blue color, use this color of blue ... #0019A8

Nice to have

• OPTIONAL >> These effects caught my attention and are 100% OPTIONAL. Use them only if you feel it will make a better design.
• 1) A text that goes from small to large, such as the WHEETIES text shown here... https://www.wheaties.com/
• 2) A text that is vertical, such as the ONNIT text shown here...
• https://www.onnit.com

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Files

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