• £120

• 45 designs

• 22 designers

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Logo Design Brief

Background / Business Situation:
We are currently looking to launch a national chain of fast food takeaway and delivery outlets. We are opening one shop to test the feasibility of the concept as well trailing menu concepts before moving to the next phase.

There is no national takeaway/delivered option nationally only a plethora of local
takeaways, which without local knowledge are very hit and miss. We aim to fill that
gap by providing a unique bespoke and consistent menu up and down the UK.

We will be utilising the design across the Menu, Signage – Interior and Exterior,
Packaging and tying that in with constant high impact low cost interior scenescape,
which is easily replicated. We will be using digital wallpaper to cover the entire interior and are looking for the imagery inside to tie in with the menu and core brand ideals across all the sites. (See Figure 2). Digital Wallpaper can be printed extremely cheaply.

OVERALL OBJECTIVE: To Create a Consistent national takeaway brand that delivers hot food – Such as Dominos (who deliver) and KFC, Nandos, McDonalds (who don’t deliver). Utilising Brand Guidelines efficiently and religiously to enforce the brand.

We are looking for Completed Brand Guide lines which consist of:
1. Logo: Must have some strong brand equity.
2. Corporate Colours.
3. Typography
4. Interior Wallpaper Design Theme.
5. Rules: Do and Do Not

Positioning Statement:
Good Quality, Locally Sourced ingredients, Think across between Dominos and KFC that delivers – We will be offering both Pizzas, US and Gourmet Style as well as the foods on a typical KFC menu, I.e. Southern Fried Chicken and Burgers. (We will be selling beef burgers as well) as well as branded fresh milkshakes such as Oreo etc

TOUCHPOINTS / EMOTIONS – Quality, Fresh Food

Consumer Target: Families, Students, Middle/Low Income.

Competitive Scenario: KFC, McDonalds, Nandos Peri Peri, Local Takeaways

Strapline : Goodburger: Home of the GoodBurger Goodburger: Home of Good Food.

Colours: Open at the Moment but do hava a natural inclination to red and blue.
Keywords: -
Mandatories: STRONG LOGO, NAME AND IMAGE

IMAGES ON ATTACHED PDF

Industry/Entity Type

Digital

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