• NZ$120

• 35 designs

• 3 designers

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Brochure Design Brief

Hi all the best designers on Designcrowd,

We are a travel agency specialized on the premium segment that travels to New Zealand (www.blacklabelexperience.com – please check out the video on our home page to get a good idea of our brand in a few min). We have an exciting project available.

We want to create a branded itinerary template - based on a previous version that we have (please see links below) + market inspiration (from competitors, other luxury brands), and your creativity. Clients need to be able to view it on mobile as well. The template should represent luxury, elegance, wanderlust. This is the first document the customer will receive from us once the trip details are confirmed.

It should include:

- Front page
- Thank you page (thank you for choosing Black Label, with our founder’s photo, signature + a short message that I will send you once we confirm),
- Itinerary overview visual (beautiful pictures and short descriptions with focus on the locations summarizing the whole trip – see links below for inspiration)
- A more detailed itinerary overview (giving the client an overview of the activities per day - see competitor example below)
- Details about each day
- Contact info (this could be included on the thank you page or on the backside

Resources:

- Inspiration from competitor: https://www.dropbox.com/s/2vvodph9rpjwnhq/Seasonz%20Sample%20Itinerary%20-%2021%20DAYS.pdf?dl=0
- This is the itinerary that should be laid out in the template:
https://docs.google.com/document/d/1xAOTXpj9k9DLWm2bMq5r8YtB9zMdigQ5zn3DXP2Q3mA/edit
- this is the branded look and style; https://www.dropbox.com/s/iv9v5xxyg9g39uy/0753%20BLT%20Presentation%2016by9%201.4-Brazil.indd?dl=0Iom/s/iv9v5xxyg9g39uy/0753%20BLT%20Presentation%2016by9%201.4-Brazil.indd?dl=0
- Here are the Indesign files https://www.dropbox.com/sh/jgww6a6ek1lboy4/AAAqvzpbHa6JyCJrzbFGSDPta?dl=0
- This is what the textured brand background should look like https://www.dropbox.com/s/tp5guik0i2jdg2z/0753%20BLT%20Itinerary%20Overview%201.7.pdf?dl=0
- Black Label Fonts https://www.dropbox.com/s/fwl83wly04fenpj/Arno%20Pro%20Bold%20Italic%20SmText.zip?dl=0
https://www.dropbox.com/s/w9hnz81fygy29zf/Arno%20Pro%20Semibold%20Italic%20Display.zip?dl=0

Are you up for this? Please confirm asap if you will be able to do it, by providing concepts. If we like the concepts we can go ahead.

Look forward to hearing from you.

Thanks,

Industry/Entity Type

Travel

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.