ITW Shakeproof Manufacturer New Web Design

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Web Design Brief

We need a new theme designed for metal fastener manufacturing company, ITW Shakeproof Group, a $60M division of Illinois Tool Works, Inc. We manufacture screw, pins and washers to industrial customers (non-Automotive) such as GE Appliance, John Deere, CAT, Polaris, etc. Our current website is www.shakeproof.com. We would like to stick with the same logo/color scheme, however, I'm aiming to modernize the website's look and feel.

Here are some of our competitor's websites:
- https://www.semblex.com/
- http://slidematic.com/
- http://www.stanleyengineeredfastening.com/
- http://semsandspecials.com/
- http://www.rockfordfastener.com/

Target Market(s)

We primarily want to target engineers working in the following markets:
- Appliance (GE Appliance, Electrolux)
- Ag (Deere, CAT)
- Recreational Vehicle (Polaris, Arctic Cat)
- Outdoor Power (Husqvarna, Toro)

We secondarily want to target buyers working at the above markets as well as buyers at Fastener distributors such as Fastenal, Supply Technologies, Wurth Adams.

Industry/Entity Type

Metal Forging

Number of Pages Required

1 page


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • For products: "Threaded" product as the primary focus. "Pins" product is the secondary focus, followed by all others.
  • Please use same logo and color scheme as I do not plan to change.
Nice to have
  • Highlight our featured proprietary products (pamphlets attached). ITW Shakeproof's TAP-R, BosScrew, Shakeproof Thread, Hurricane.

Files
Download all files - 19.4 MB