• US$150

• 40 designs

• 17 designers

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Logo Design Brief

Create an iconic female trademark character evoking a classic and endearing look of a more simple time period. Some visual reference include vintage logos like the Coppertone girl and Morton Salt Girl logo.

Lassens is the oldest purveyor of natural foods in the Southern California area and was founded in 1971 by Oda Lassen and her husband after they immigrated from Denmark. This image will celebrate the 100th birthday of the founder, Oda Lassen, and will be used to create a visual tie for the customer between Lassens and the founder's traditional heritage, thereby impressing to them the rich and distinct history of the chain and resulting quality in their standards and products. This provides a value to the customer, resulting in loyalty.

When our founder, Oda Lassen, was a little girl in Aalborg Denmark, she loved to visit neighbors who were selling fruits and vegetables. She took her little bucket and bought a few kroner’s worth of delicious fresh produce to eat as she walked along the country fields. Her favorite treat was English Peas. Through war, depression, and then immigration to America, Oda retained that love of fresh and healthy food and that passion led her in 1971 to open the first Lassen’s store.

Lassen’s continues to be dedicated to fresh and healthy food, and our 100% Organic Produce would make Oda proud. I can almost see her walking through the fields, swinging her bucket full of fresh berries or peas.

Important visual references we would like to have included in the design:
-Young danish girl in traditional garb
-reference to farming fields
-holding a bucket overflowing produce, particularly sugar snap peas

Target Market(s)

Female Millennials (24-35) healthy food and supplement shoppers.

Industry/Entity Type

Grocery

Logo Text

Not necessary but if logo can be incorporated with tagline: The Best of Everything Good! Would like to see versions of both.

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -Young danish girl in traditional garb
• -holding a bucket overflowing produce, particularly sugar snap peas

Nice to have

• -reference to farming fields

Should not have

• Windmills. Differentiate between Netherlands and Denmark.

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Files

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