• US$200

• 12 designs

• 4 designers

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Packaging Design Brief

“Swift Touch”
Key elements to highlight on the packaging-
Ceramic Craft Scissors

Smoother than Titanium

Longer Lasting Blade Performance

Lighter, Easy to Use

Target Market(s)

Upper income consumer, with over $80,000 income. Typically shops a USA Target Store, Costco Store, High Street Store, and a Craft retailer like Michaels and Joanns

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Font styles to use

Other font styles liked:

• SwiftTouch Aharoni

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Bold swift design elements, in the World "SwiftTouch" as the product name.
  
  Must emphase Ceramic blades for, easy, lighter, cleaner cuts- Must provide durability over even titanium scissors-
  High endurance, consistently neat cuts, no fiber-squeezing or backlashing of fiber within the cutting angle zone of the shears – these are just a few of the many benefits of using zirconia cutting blade

Nice to have

• text on the back of the card with:
  
  feature an ultra-sharp edge that lasts much longer than steel.
  ultra sharp ceramic blades cut with precision and accuracy every time
  scissors are made of an advanced, high-tech ceramic, second in hardness only to diamond,
  These scissors are amazing. Pick a pair up and they are hard to put down.
  
  ensure efficiency, effectiveness and will achieve more results, since the energy that is required when working with them is absolutely minimal.
  
  a stronger and more resistant surface that protects against
  wear and tear and increases cutting edge longevity.
  

Should not have

• too much text- bold, yet short concise messaging on the scissors benefits