• A$200

• 17 designs

• 7 designers

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Logo Design Brief

This logo is pretty unimportant, we're actually looking for someone to design our product packaging for us and this seems like a good way to find the right person.
It will also tell us if the DesignCrowd process works for us.
We supply toy shops with a range of items and have a new range of outdoor games for children and young teens like cricket, badminton, tennis, quoits, bocce as well as outdoor toys like toy clothes lines and push along toy mowers. This is a sub-brand (we also do skateboards, surf toys etc, each of which have their own sub-brand.) and will only be used on Packaging for the Badminton Sets and Tennis sets etc. It is designed to appeal to kids and their parents at point of purchase in toy shops. The logo itself will be fairly unimportant, what we really want is packaging design for the games.
The Australian backyard is iconic. It's like BBQ's are to Americans, cricket is to the Indians or the local Pub is to the English. A backyard has powerful symbols of growing up with Dad mowing the grass and Mum hanging out the washing on a clothes hoist. It's where kids played backyard sports like cricket, soccer and tennis. It's where the family dog lives and where the tool shed is, it's where Aussies spend the long hot summers (when they are not at the beach!)
The logo (and the packaging that follows it) needs to evoke this nostalgic imagery. If we could afford him, the ideal designer for this would be Reg Mombassa! It needs to be Green and Gold....Australias sporting colours.

Target Market(s)

Kids and their parents shopping for outdoor toys

Industry/Entity Type

Games

Logo Text

Aussie Backyard Games (open to variations)

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Green and Gold
  Aussie backyard symbol(s) - grass - picket fence - Hills hoist (if your not from Australia, look it up!)
  Whimsical and fun (we sell toys!)
  

Nice to have

• Text probably needs to be changeable. When this is used on a Cricket set, it probably needs to say 'Backyard Cricket' instead of 'backyard games'.
  The quick drawing I've done and uploaded has green grass (every backyard is grassed), the southern cross star constellation (on the Australian flag), and the famous and iconic Hills Hoist (clothes line to the rest of the world!)
  These are just ideas to invoke the Aussie backyard....there are many other ways to do the same thing I guess.

Should not have

• Anything to serious

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