Auto dealer outdoor sign on busy road

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This customer received 135 logo designs from 54 designers. They chose this logo design from Logo X-part as the winning design.
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Logo Design Brief
Outdoor backlit sign 5ft wide by approximately 3ft high with clear lettering that attracts attention to people driving by, in an area with many signs of all colors and sizes. There are many auto dealerships on the road and I would like to stand out. Address is 49 Lakeshore Dr, northbay Ontario and the old business was called dirty rides in that building (for google street view purposes)
Target Market(s)
People looking for used vehicles
Industry/Entity Type
Car Dealer
Logo Text
something that catches eyes but easily readable
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The word Open Roads auto sales
- Appeal to all buyers weather new or used
Nice to have
- Would like it to depict, quality, trust and value
Should not have
- Artwork I added was something I had come up with