• A$150

• 149 designs

• 58 designers

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Logo Design Brief

I am setting up a new business that I hope will resonate with football people in Australia. Loyal Football Company will engage with football events and experiences around Australia to promote my online store which will sell football-themed apparel.
The logo I need will be featured on my online platforms and the garments themselves.
The theme of my business is that football people (I'm talking about soccer-football) enjoy their life events through football, it's part of everything. It will have a retro theme to it, leveraging nostalgia and past memories, and I would like the logo to reflect that. The designs will be classic and aim for a 30 to 55 age group, mostly male at this stage.

The design
I want to be able to reproduce the logo with a range of colour palettes, including of specific teams etc. So I'm after a monocrome black on white/white on black design.
I would like the word 'Loyal' to be the major focus, with the words 'Football Company' to be secondary and able to to removed when appropriate.
I'm happy with some shapes and graphics to be incorporated but equally happy with some good looking text only designs. I'm trying to avoid the stereotypical balls, goals and boots elements, so if you include them they will have to be stylish!
I'm thinking of a font that is simple and clean but has a retro feel to it, I've attached some examples.
It needs to be printed in one colour screen prints, so any shading needs to take that into account.

Target Market(s)

Males aged 30 to 55 that see themselves as 'football people' in Australia. They will have played themselves and probably now have children who play. Many of them will have a European or South American background, although will be English speaking Australians now.

Industry/Entity Type

Clothing

Logo Text

Loyal Football Company

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The word 'Loyal' as the major feature, with the words 'Football Company' as a much smaller feature.

Nice to have

• I'd like some simple graphics that fit with the theme.

Should not have

• Cliche footballs, goals, boots etc. If you use them they need to be really stylish.

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Files

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