• US$110

• 7 designs

• 2 designers

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Graphic Design Brief

Overview:
Design an illustration for a 4-piece dinnerware set that will include a dinner plate, salad plate, bowl, and mug. Each of the four place settings will have its own design but stay within the same theme.

The theme of this design is holiday penguins:
1: penguin skiing
2. penguin holding a gift
3. penguin ice skating
4. penguin sledding

This dinnerware set is everyday elegant. It's for the hostess who entertains frequently during the holiday season as well as for the family who wants a bit of holiday flair at their everyday table.

The design should be simple and elegant. The designer should keep in mind that the design will wrap around the outside of a mug and a bowl.

Style and color:
Illustration style should lean towards realistic illustrated style and less cartoon-like. See uploaded example.
Color palette should be predominantly black/white/silver, with an accent color of red if needed.

The wildflower dinnerware set image that is uploaded is to give an example of the shape of the dinnerware set that the design will be printed on. There is also a blank canvas example uploaded, which the designer can use to show the design for the various dinnerware pieces. The 2 circles are for the plates, the top rectangle is for the outside of the mug, and the bottom rectangle is for the outside rim of the bowl. Most important is seeing the 4 designs now and getting a feel for the overall set.

Target Market(s)

Women age 25-65

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must showcase 4 different penguins (see brief)

Should not have

• Should not have elaborate background; keep it simple

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Files

Download all files - 1.2 MB