• A$150

• 235 designs

• 78 designers

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Logo Design Brief

Need a logo for a new Sydney-based consulting business, specialising in safety and human factors (understanding human performance and designing systems to meet the needs of the users). The focus is on improving systems to make them more safe, comfortable and efficient to use. The values of the company include integrity, quality, rigour. The main industries of focus are transport (e.g. aviation, rail) but may include other safety critical industries. The business will have a global focus.
Some key words that relate to the business:
Safety
human performance
systems
system safety
resilience
systemic
interface (human-system interface)
human factors integration
system integration
transformation
evidence-based
science
supporting human performance / building expertise
human factors
consulting
global

Target Market(s)

Safety critical industries such as transport (aviation, rail), engineering companies, mining, energy, utilities, etc.

Industry/Entity Type

Consulting

Logo Text

SystemiQ

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Modern look/feel. It should communicate high quality.
• Please do not visually separate the last two letters of the word. It should visually read as 'SystemiQ' not System IQ. So, no variation of colours for those letters, or visual separation. If using any letters in designing an image, try the S and Q.

Nice to have

• The design could use navy / royal blue and gold, or a very dark green with gold, but open to alternatives.
• Consider incorporating imagery representing motion, or integration, or expert performance.
• Consider incorporating an idea representing a 'network' like a transport network, data or computer network, and neural network, with very simplistic image. Logo needs to be reasonably simple rather than complex though..

Should not have

• No more than 2 colours (try combinations of dark blue / gold; dark green/ gold) - but I am open to alternative colour combinations.
• No cartoon-like images.