GoTails - Cocktails on the Go (providing unique colorful, exotic cocktails while on the go
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This customer received 46 logo designs from 13 designers. They chose this logo design from GenArt as the winning design.
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Logo Design Brief
GoTails offers cocktail drinks using a mobile bar unit. The pop up bars are to be seen at large events, street parties and beaches where crowds gather. The bar will be upscale, modern and chic, offering unique tasty and color cocktails for urban parties. The word GoTails comes from the two works Cocktails and On-the-Go, hence GoTails will be synonymous with be an On-the-Go bar serving cocktails anywhere there is party action.
Colors of the brand will be Fire Red, Platinum and Royal Blue.
Modern and Chic design to give feel of an upscale product catering to the party goers who want something different and more high-end
Drinks will be served in cocktail glasses mainly, but can also be served in takeaway plastic cups where customer requests. The images below gives two example pictures of what the cocktails may resemble when served as a premium product.
Note - rather than focus the design on the classic cocktail shape of the cocktail glass, focus the design more on the liquid, i.e., the drink inside the glass, its color, texture, shape as it stirred or sipped...to give a more alluring and appealing image for patrons to want to taste, i.e., tempting try the taste of a gotail.
Target Market(s)
Urban party goers looking for something different in alcoholic beverages besides the regular mixes of vodka, rum and brand cocktails with soda. The audience will be those who like to experiment with their drinks and go for the trending or trendy drinks...
Industry/Entity Type
Caribbean Café
Logo Text
GoTails, Cocktails on the Go
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- color - royal blue, fire red, platinum, not in any order of priority but well put together
- concentrate on the liquid, color, texture, pouring, tasting rather than the cocktail glass (as is the norm). the logo should feel exciting, pasionate and luring persons to want to try...creative
- modern design
Nice to have
- taste, pouring liquid effect
Should not have
- traditional cocktail glass as the main idea of the logo