• US$200

• 13 designs

• 7 designers

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Logo Design Brief

We are an international professional association headquartered In the US and have a biennial conferece in 2013, and need a logo design. Our organization is dedicated to practical applications of and the ethical use of psychological type developed by Carl Jung.
Many of our members are certified to administer and give reports on the Myers-Briggs Type Instrument ("MBTI"). We have occupational diversity (psychologists, counselors, coaches, religious, academics/teachers, HR leaders, Org Devel consultants, and government officials.

Past conferences have tended to deal with the theory behind MBTI, although certainly some applications. In order to broaden interest in the conference in this economic environment, we wanted to focus more on practical applications and so are using the theme:
"Putting Type into Action." This also empasizes the value that a participant can go away with to improve their skills and competencies.

We do have an organizational logo (I will try to attach later). Our logo may be used in connection with this logo or separately. Most likely the organizational logo would be above the conference log.
There are 16 personality types under MBTI; these are shown as 16 squares on a larger square (4 columns; 4 rows) - the attempt on the organizational logo was to represent this in a more attractive way.

The two concepts we want to get accross in the conference logo are action and something on Miami, but as a professional organization don't want to go overboard on the Miami part. A few suggestions we have had was multiple arrows coming out from the right side in different directions to connote action. Someone also suggested making the Roman numberals - XX into two flamingo's with the X slashes being the legs.

Target Market(s)

Our members - HR and OD professionals, academics/teachers, leaders, religious, counselors, health professionals, psychologists. However, we also want to bring in more people that are in business, govt, or non-profits that use type infrequently, but might be hooked by the new applications/ideas part of the conference.

Industry/Entity Type

Government

Logo Text

2013 APTi XX Biennial Internatinal Conference July 10-14, 2013 Hyatt Regency Miami Putting Type into Action

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Needs to send the message of ACTION after the conference title theme of "Putting Type into Action"
  
  Something to indicate Miami/Florida. As mentioned above, keep it professional - we did consider the possibility of making the XX into two Pelicans with legs crossed.
  
  If it is not clear from above we do need the following along with a logo as part of it:
  2013 APTi XX Biennial Internatinal Conference
  July 10-14, 2013
  Hyatt Regency Miami
  "Putting Type into Action" - The logo needs to be to the left or right of this theme
  
  

Nice to have

• Like any conference, people go, have a good time, hear a lot of good stuff, and then go home and don't use it.
  
  We are focusing on them get specific items that they will work on and put into action after the conference to improve their careers and effectiveness.

Should not have

• Not too glitsy - while I keep saying professional; also can be business; we have a variety of members.

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