Design of Labels for British Navy Gin bottle

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Packaging Design Brief

Design bottle labels for British Navy Gin. There are three labels to design; a front, a back and a tamper band to be placed over the cork. The labels should be deigned to fit the bottle specified in the link below.

The Gin is an excellent high end premium brand Navy strength Gin 57% Vol. The bottle should evoke excellence and a romance of period of pride in the British Navy. Gin was drunk by officers in the Navy so a representation of the Officer Class should be made possibly through gold braid of a senior officer's sleeve, cap or lapel. The white ensign should also be prominent. Suggested colour themes are navy blues, grey, and white....although others schemes may be suitable. Lamb's Navy Rum is a good example of the sort of thing we are looking for, although the design must not be so similar that it encroaches on Lamb's trade mark or copyrights. The period theme is 1900 to 1940

Bottle link: https://www.world-of-bottles.co.uk/Glass-bottles/350ml-flint-glass-bottle-Julia.html

Target Market(s)

Gin Drinkers


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