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Bronchiolitis Endotracheal Surfactant Study (BESS)
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This customer received 139 logo designs from 54 designers. They chose this logo design from LNKstudio as the winning design.
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£110
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139 designs
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54 designers
Logo Design Brief
I am setting up a clinical research trial of a therapy for babies admitted to pediatric intensive care with a life-threatening respiratory infection called bronchiolitis.
We need a distinctive and unique logo to go on a website and on information leaflets that will be given the babies' parents. The Trial has the acronym name "BESS" which ideally will form a prominent feature of the design or be placed as letters around the logo. Key concepts of the study that ideally could be identified in the imagery design might include lungs, breathing and babies. The design should be clearly legible in both Colour form and Black & White. I.E. when colour image is force printed on B&W or Grey Scale, the imagry should be legible.
Updates
Just to let you all know, the highly starred designs are going forward to be review by a group of parents whose children were affected by bronchiolitis. Further feedback will be provided tomorrow evening.
Added Friday, February 16, 2018
Target Market(s)
Primary - Parents of critically sick babies.
Secondary - Health professionals and Academics involved in the study
Industry/Entity Type
Health Care
Logo Text
BESS
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The ability that the logo and letters are legible when the colour image is forced printed in grey-scale or B&W. The logo will mostly appear on paper documents. A panel of parents and children will choose the final design. These will be parents who have had sick children in the hospital.
Nice to have
- Key concepts of the study that ideally could be identified in the imagery design might include lungs, breathing and babies.
Should not have
- Any imagery that could be misunderstood or have inappropriate adult content