The TurDle

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This customer received 44 logo designs from 13 designers. They chose this logo design from Kayne as the winning design.
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Logo Design Brief
The TurDle is a very clever personal care device that is used in the bathroom to aid in simple, healthy bowel movements. The TurDle is basically a 6" diameter, 12" long foam roller that is cut in half so the length is still 12 inches but it is just a half circle (see uploaded photos). We need a clever,cute, funny logo of a TURTLE that we can also use as our mascot. The TurDle mascot should look like your best buddy that you'd never want to be without in the bathroom. The logo will be printed on the ends of the product on the half circle, which already looks like a turtle shell. We want to incorporate the shape and size of the product into the logo as much as possible.
We also want to include the tagline "#1 at "Number 2" and the web address: www.TheTurDle.com
**PLEASE see the new photo attached of a turtle that we REALLY LIKE! The only thing we would need to change is the size of his shell. We love his face and eyes. This is what we've been looking for all along. The shell should be larger and arc more to match the shape and curve of the product. ALSO please make the smile of the turle more noticeable.
Updates
Project Deadline Extended
Reason: We have not received any viable submissions
Added Monday, February 27, 2012
Project Deadline Extended
Reason: We still have not seen a design that really works for us and are hoping for additional submissions.
Added Tuesday, March 06, 2012
Target Market(s)
Every human on earth
Industry/Entity Type
Product
Logo Text
#1 at "Number 2" www.TheTurDle.com
Logo styles of interest
Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- FUN, FUNNY, FREINDLY, CREDIBLE, UNIQUE, MEMORABLE, GREAT FONT TREATMENT FOR THE NAME "The TurDle"
Nice to have
- Unforgettable, great sneaky tie in to the product and its purpose (a little subtle bathroom humor perfectly fine!
Should not have
- a look like every other turtle logo or character we've all seen a hundred times.