• US$610

• 668 designs

• 152 designers

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Logo Design Brief

We need a logo design for a new sauce company called Mindy's Yummy Sauces. This comes from a woman who produces the most delicious homemade sauces to go on top of desserts, ice cream, confections, and main dishes like chicken, fish, and beef. Some are sweet, some are savory, but all are YUMMY! They are homemade and we want to communicate a VERY personal, home-y, loving, caring, nurturing, HAPPY, smiley, yummy feeling to our customers. These sauces are simple, yet absolutely delicious and made without preservatives of any kind. (They most likely might be found in a refrigerated section down the road because we don't want to use any stabilizing chemicals in them.) We like happy colors like yellow, green, pretty shades of purple and pink---but we are keeping an open mind. We are leaning toward a more feminine feel, although we don't want to exclude men from finding this appealing. Please communicate the "yumminess" in this logo.

Target Market(s)

Women and men (more skewed toward women) 18 years and older, middle-income earners, moms, dads, those who like to cook, those who want easy sauce options to make mealtime more convenient.

Industry/Entity Type

Food Production

Contact Information for Business Card

(address to be determined closer to end of contest.)

Logo Text

Mindy's Yummy Sauces

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Warm, home-y feel, love communicated and YUMMY communicated, that there is a person behind this company who is loving, warm, and approachable. A "cute" feel.

Nice to have

• Smiley, maybe a "country" feel---think checked cloths, the jars of sauces that come with the cloth on top tied with a ribbon or twine,

Should not have

• Nothing contemporary

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Files

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