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Healthy Worker Project
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This customer received 26 logo designs from 13 designers. They chose this logo design from bjan as the winning design.
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A$400
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26 designs
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13 designers
Logo Design Brief
The Construction Health Improvement Program (CHIP) aims to improve the health of construction workers (predominantly male) on building sites across the Northern Territory, Australia. The climate is dry and hot during the “Dry Season” (six months) and wet and hot with high humidity in the “Wet Season” (six months).
The logo should be useable on a range of promotional products including newsletters, water containers, drink holders, eskies.
It should be usable in both portrait and landscape layouts
The logo will have a 2-3 year life span.
The logo does not need to contain any particular message but is required for high identification purposes and at the minimum the words “Healthy Worker”
The logo should be friendly – even humorous - and easy to understand – not complex or confusing
Target Market(s)
Male construction workers, who anecdotally drink at high rates, smoke, eat poorly and work hard in physically demanding jobs
Industry/Entity Type
Construction
Logo Text
Healthy Worker
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- The logo should have no reference to Australian indigenous artwork