Refresh
Cold brew coffee/iced tea brand. 'Brewd' - Anything brewd we make. Gender neutral brand.
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Logo Design Brief
We need a logo for our new company 'Brewd' in Melbourne, Australia. We are developing a gender neutral brand. Alot of cold brew companies have a strong masculine branding so something with an illustration on the front to go with the logo would be great to bring some vibrancy.
Cold brew is extremely popular in cafes around Melbourne but there are o big players on the scene that provide the option to sell wholesale. There is plenty of scope to go down the ice tea route and other beverages in the future so Brewd was created to not limit our potential.
We would like the design to appeal to all sexes. Be eat catching, inviting, vibrant and informative. I do have a brand that I like in the US so if you get stuck or misinterpret the direction we want I can send you a link but I don't want to post it now to get a variety of ideas.
If you could place the logo on a plastic cold brew bottle with your ideas so we can visualise it better that would be awesome. Label design incorporated would be amazing.
On the back of the bottle I want the location with a map of where the beans are from, tasting notes, roasting profile and certificates (gluten free etc)
Thank you for all your help in advance.
Target Market(s)
All sexes, aged 16-75
Industry/Entity Type
Coffee Shop
Logo Text
Brewd - Cold Brew Coffee (under logo)
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo Design
- Bottle with design and information on the back
- Different bottles for comparison
- Variety of colours
- Illustration on the front that says 'coffee' either from a coffee region etc
- Cap on the bottle
Nice to have
- Variety of colours and ideas. We want to create the best brand for brewd cold drinks on the australian market and then globally
